This year I am deciding to shop small. The holiday season is upon us, with consumerism is kicking into high gear. I have friends who are already sharing their photos of wrapped gifts on social media, ecstatic that they have completed their holiday shopping well before Thanksgiving. Some of us are more inclined to shop later in the season, sometimes waiting until the last minute. Where do you shop to find that perfect gift for your loved ones? People often place their focus on large corporate shops and online venders. Because MiBurg is interested in cultivating community, we are asking you to consider shopping small.
Small Business Saturday is an advertising campaign that was created by the American Express Corporation in 2010. The campaign focuses on shopping at small businesses on the Saturday after Thanksgiving. Why should you consider shopping small?
When we support the small businesses in our area, we support our community and local economy. Our friends and relatives are the people who operate these businesses. Their livelihood depends on the revenue they receive, and our community infrastructure depends on the collected tax revenue.
Small businesses throughout the United States have dwindled away over the years. They have a difficult time competing with the “big box” chains that offer “rock bottom pricing.” The internet, with the ease and access of online shopping, has also created strong competition for brick and mortar companies. Small Business Saturday is one way we can help our downtown business districts.
Do you have a favorite local business? Share their information in the comment section below!
(Photo Credits: Nicholas Trietsch)